Product Leaders:
Why your failed experiments are actually million-dollar wins
The Live Roundtable That Shows You How to Prove It’s Worth The Budget
With David J. Bland & Bruce McCarthy
Tuesday, September 30th, 2025
12PM - 1:30 PM ET (9AM PT)
Join us live on video
Only 25 seats available. Recording included in package.
Bring your most challenging real-world scenario.
Tell me if this sounds familiar:
You’ve invested in experimentation training. Your teams have the frameworks. They understand the theory.
But somehow experiments still take months instead of weeks. Results feel ambiguous. And when you finally get findings, stakeholders question whether you should have been ‘wasting resources’ on something that might fail.
The secret behind teams that run fast, low-cost experiments that build evidence and momentum?
Want in this room? Grab your seat now!
Seats limited to 25 registrants so we can workshop real solutions.
CPO Studio members get priority access.
Turn your biggest critic into your champion.
THE COMPANIES YOU TRUST TURN TO US FOR LEADING PRODUCT EXPERTISE
What if failed experiments made you indispensable?
In this exclusive roundtable, David Bland (GE, Toyota, Adobe, HP, Behr, etc) will show you how to get your team to stop guessing — and start testing — fearlessly.
When your biggest skeptic becomes your biggest advocate, you’ll finally:
✔ Stop wasting time and effort on products people won’t want or use
✔ Be the go-to leader for de-risking expensive, time-consuming projects
✔ Leverage insights from experiments to create game-changing products others won’t see coming
✔ Finally experiment the “right way” like you’ve been wanting to do for years
✔ Get executives comfortable with 50% success rates because they understand the real ROI
✔ Have clear alignment with stakeholders on next steps after every experiment—successful or not
Live executive roundtable with
David J. Bland & Bruce McCarthy
Structured, peer-to-peer hot-seat sessions
Zero slides
Seats limited to 25 registrants so we can workshop real solutions.
CPO Studio members get priority access.
Small group makes everything more accessible and intimate
“The expert provided a valuable and broad perspective, and the discussion across attendees was excellent. I especially liked that the group was small—it makes everything more accessible and intimate. Don’t make this group too large.”
- David Nash, Fractional CPO (formerly CPO Dye & Durham and Board International)
This isn’t about designing better experiments.
You already know how to design experiments.
Your challenge isn’t skills or knowledge. It’s culture.
You need an organization where experimentation feels safe instead of risky. Where “failed” tests are celebrated as smart resource allocation. Where teams understand that learning fast beats being right.
This roundtable tackles the hardest part of experimentation: making it stick organizationally.
David J. Bland will workshop your company challenges with you — using his proven approach for transforming experimentation from “innovation theater” into genuine business intelligence.
Live. With real scenarios from your peers.
Because the best experiment design in the world won’t help you if your culture isn’t built to support it.
Let me be clear:
These aren’t webinars where you stay muted.
They’re working sessions where you get real answers to the questions you can’t ask anywhere else.
“Each session centers around someone bringing a real problem and we discuss it”
“I love that each session centers around someone bringing a real problem, and we discuss it. Those conversations have three benefits: they’re stimulating and thought-provoking, it’s satisfying to help someone solve something real, and we all benefit from working through a problem together.”
- Anna Litvak-Hinenzon, AI Product Strategy Consultant & Georgetown Professor
MEET YOUR EXPERTS
MEET YOUR EXPERT
DAVID J. BLAND
Founder & Corporate Innovator
Precoil
David doesn’t just teach experimentation—he transforms the cultures that kill it.
Currently coaching product leaders at Fortune 500 companies, David brings over 15 years of experience helping teams move from “innovation theater” to genuine business intelligence through experimentation.
The Culture Transformation Specialist
After 11 years at startups (including two failures that taught him everything), David founded Precoil to help companies at GE, Toyota, Adobe, HP, Behr, and dozens more build experimentation cultures that stick. His book “Testing Business Ideas” with Alexander Osterwalder is the definitive practical guide for real-world experimentation.
Cross-Functional Experience That Matters
Unlike hyper-specialized consultants, David has been a designer, developer, manager, tester, and sales engineer. This cross-functional background lets him walk into any company and help teams work through their cultural resistance to experimentation—because he’s been in their shoes.
The “Turn Critics Into Champions” Pioneer
David’s superpower isn’t running better experiments—it’s extracting what people are really worried about, reframing those concerns, and giving them options to de-risk through testing. He’s perfected the art of making complex concepts actionable and coaching teams through the cultural transformation that makes experimentation inevitable.
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“I’ve wasted years of my life building things nobody wanted. I’d prefer you avoid that.”
MEET YOUR MODERATOR
BRUCE MCCARTHY
Founder & Product Leadership Advisor
Product Culture
Bruce creates the structured environment where senior product leaders can tackle their most complex challenges. With over 20 years of coaching CPOs and VPs of Product, he’s mastered the art of facilitating peer-level conversations that deliver real outcomes—not generic networking.
The Framework for Breakthrough Conversations
Bruce’s role is simple: make sure David’s expertise gets to the right problems and every participant gets the focused attention they deserve. His facilitation style ensures tough questions get asked, complex ideas get broken down into manageable pieces, and breakthrough moments actually happen.
“Bruce adds strategic insight, not just moderation. He helps steer conversations effectively, which isn’t always the case in other curated groups.”
A Note from Bruce McCarthy
"You’ve probably attended webinars on experimentation before. Maybe sat through conference talks about A/B testing frameworks. But here’s what I can tell you from experience: David’s approach is different.
I chose David for this roundtable because he’s one of the world’s leading experts on experimentation, but even more importantly, he’s exceptional at making it actionable. Most experts lecture at you—David works with you. He breaks complex concepts down into chunks you can actually implement and helps you help your own people understand.
That's exactly the approach we take in CPO Studio. These aren’t webinars where you stay muted while someone talks at you. David creates working sessions where you get real answers to the questions you can’t ask anywhere else—especially the tough political ones about getting skeptical stakeholders on board.
I’ve seen too many experimentation initiatives fail not because of bad methodology, but because leaders couldn’t get their teams and executives to buy in. David has this unique ability to make complex concepts stick with people who were previously resistant. That’s exactly what you need when you’re trying to transform culture, not just run better tests."
David uses a proven methodology for transforming experimentation culture, trusted by product leaders and their executives at organizations like:
Others retrofit
the Framework.
David will connect the dots for you.
Join the table with your peers from Toast, Flywire, 3Play Media, and other high-growth innovators -
Leaders who get direct access to David J. Bland (author of “Testing Business Ideas”) for personalized problem-solving instead of retrofitting generic frameworks.
In our 90 minutes together, you will get:
Direct access to David’s Objection Matrix for turning critics into champions
Live coaching on how to reframe “failed” experiments as smart resource allocation that saved your company millions
Bruce’s expert facilitation that “adds strategic insight, not just moderation”
Real examples of building internal coaching capability that makes experimentation stick without external consultants
Peer problem-solving with 24 leaders who understand the political complexities of culture change
Date: Tuesday, September 30th, 2025
Time: 2pm EST/ 11am PST
Seats limited to 25 registrants so we can workshop real solutions.
CPO Studio members get priority access.
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Jim Dyal
CPO at Vanderlande
“Practical advice I implemented immediately”
“The most memorable parts were the practical frameworks I could apply right away. The expert’s approach to handling complex challenges was incredibly useful—I’ve since started implementing several of the strategies with great success.”
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Pedro Miguel Girão
VP of Product Management at OutSystems
“Real-world applicability from experienced practitioners”
“What I valued most was the openness and real-world applicability. Hearing from practitioners sharing real experiences gave me insights I can’t get anywhere else. Not a lot of really experienced product leaders in my region, so this felt like a great opportunity.”
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John Slocum
CPO at 3Play Media
“Validated my approach and surfaced tactics I can use immediately”
“The roundtable validated much of my prior approach and surfaced tactics that will be helpful in the future to confirm our business model before it’s threatened. Exactly the kind of strategic insight I was looking for.”
“Get the answers to questions you can’t ask anywhere else.”
You know the questions—
The ones about stakeholder resistance that would make you sound “difficult” in a larger forum. The culture challenges that feel too political to discuss openly. The experimentation fears that might make you look incompetent.
Here, with 24 peers who understand exactly what you’re facing, you can finally ask them.
And get real answers from David J. Bland and leaders who’ve solved the same problems.
Seats limited to 25 registrants so we can workshop real solutions.
CPO Studio members get priority access.
Frequently Asked Questions
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This roundtable is for CPOs and senior product leaders who are responsible for driving strategy and defending roadmap decisions. If you're in the room when bets are made—and expected to justify them—this is built for you.
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Yes. This isn’t a passive webinar—it’s an interactive discussion. Bring your toughest roadmap-related challenges and get clear, actionable advice from David and your peers.
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To make sure every attendee has time to contribute, ask, and be heard. You deserve focused feedback—not another panel where you stay muted.
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You’ll get access to the full recording after the event. But we strongly recommend attending live if you want to actively participate and shape the discussion.
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You can request a full refund up to 3 days before the event. Because seats are limited and highly curated, we can’t offer refunds after that date.
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Yes — the roundtable will be recorded, but the replay is only shared with attendees. The recording also becomes part of the CPO Studio members-only library, where it’s searchable by topic.
All Rights Reserved. | Product Culture. 2025.