De-risk your roadmap and revenue plan for 2026 by getting JTBD creator, Bobby Moesta’s eyes on your product
Get instant feedback from Bobby Moesta in this live, 90-min roundtable you don’t want to miss…
Solidify your High-Stakes Product Decisions Before 2026 With Expert Validation from Bobby Moesta
Your 2026 product strategy will determine millions in revenue — as well as your team’s credibility with the board
Get it right the first time with expert validation from the creator of Jobs-to-be-Done.
Thursday, December 4, 2025
12:00 pm - 1:30 pm ET
Limited to 6 spots
TRUSTED BY COMPANIES PROTECTING ENGINEERING BUDGETS FROM $2 MILLION TO $29 BILLION
The Data Trap: Why More Research
Leads to Worse Decisions
You've done the work. Customer interviews. NPS surveys. Usage analytics. Feature requests ranked by priority.
So why does your team keep building features that customers say they want—but never stick around for?
Here's what the data won't tell you:
Your customers aren't really lying to you. They just don't know how to explain their own irrational behavior—because change isn't rational. It's emotional, contextual, and driven by forces they can't articulate in a feedback form.
In 90 minutes, Bobby will decode the real purchase drivers behind your biggest product bets. And you'll walk away knowing exactly which decisions will move revenue—and which ones will waste your 2026 budget.
Thursday, December 4, 2025
12:00 pm - 1:30 pm ET
What actually triggers someone to switch from their current solution to yours (hint: it's rarely the feature set)
Why high-intent prospects ghost you after glowing demos and "we're definitely interested" emails
The real reason your churn data points to pricing—when price is never the actual problem
Why voice-of-customer research leads you to build exactly what your competitors already have
Limited to 6 spots
*Most of Bobby's clients require NDAs.
Here are a few who don't:
Many product teams who obsess over research will never create a product that sticks. While others — who are newer and under-resourced — will deliver a product that fuels growth in a few months.
Which group will you be in?
There’s a belief going around that “customer-centric” means building your roadmap based on whatever users say they want. If you follow that thinking, you’ll miss the biggest opportunity of your career. You might leave millions on the table.
Don’t quiz your users about what features they want.
Don’t turn their suggestions into your roadmap.
Get your strategy by asking the right questions.
Because:
✔️ Your roadmap doesn’t equal revenue growth
✔️ High NPS scores mean nothing without context
✔️ Your sustainable growth depends on it
✔️ Your customers will leave for your competition when you build the wrong thing
✔️ The board is expecting clear, strategic decisions (not feature lists)
✔️ Your instincts may be right — but you need evidence to back them up
We’re not talking about faking it til you make it.
We’re saying what if you have everything you need, you just need to ask the right questions?
Now’s your chance.
If you’re tired of flying blind with your product team and roadmap…
Make 2026 the year you stop guessing.
Get expert validation on high-stakes decisions before you present them to the board.
Join a live, virtual roundtable where Bobby Moesta will help you pressure-test your roadmap and remove uncertainty from your biggest product calls.
Thursday, December 4, 2025
12:00 pm - 1:30 pm ET
Replay available.
Only 6 seats available.
Get 1:1 feedback from Bobby Moesta, Bruce McCarthy, and 5 peers facing the same pressures you are
MEET YOUR EXPERT
BOBBY MOESTA
Founder | President & CEO of the Re-Wired Group | Author of Demand-Side Sales 101, Learning to Build, and Job Moves: 9 Steps on Making Progress in Your Career
In my work helping teams connect product decisions to real customer motivations,
I’ve built 10 startups and worked on over 3,500 different products and services ranging from the guidance system for the Patriot Missile to Pokemon Mac and Cheese and just about everything in between.
What clients say after working with Bobby Moesta:
What we believed to be a positioning problem turned out to be a disconnect with what our customers needed
“We had all these types of users and we were hearing different things… but we couldn’t really get a compressed view of what it really meant in a way that was actionable.
Before we were just going with the flow, growth was stalling. But now we are alive and growing fast. Today we are the fastest growing SaaS company in India. And in the last six months, we’ve added $25 million in revenue.
Bob and the team taught us how to understand our own customers. They taught us that for life.”
Sanket Shah, CEO, Invideo AI
“We’d talked to customers before… but talking is not enough. You’ve got to ask the right kind of questions and you’ve got to get to the right kind of answers. [Bob helps you identify] the real causes of users purchasing or canceling or quitting.”
Jason Fried, CEO, Basecamp
A Note from Bobby:
Here’s the biggest mistake I see product people make:
They make decisions based on piles of “rational” research that doesn’t actually explain why customers change.
Change — choosing your product over another — is not rational.
People switch because something in their life isn’t working anymore. That decision is emotional, contextual, and often messy.
You can’t uncover an irrational decision by asking rational questions.
When you understand the context — the situation someone is in, what they’re trying to fix, what they’re fed up with — the behavior suddenly makes sense.
You don’t need to build the best product.
You need to build the product that helps them make progress.
In this 90-minute roundtable, you and I will unpack your real product questions. Importantly:
✔️ You will see why your “best practices” are failing
✔️ You will see that you don’t need expensive research studies to get actionable insights within weeks
✔️ You will quickly learn a framework to defend “weird” strategic decisions
✔️ You will see clear criteria for when to implement feedback
✔️ You will see how you can get CEO / board buy-in on your plan
✔️ You can do this without a lot of industry experience, but…
✔️ You will need to treat team resistance as normal and use the solutions provided to lead them
✔️ You will need to be humble enough to not have the right answers, and brave enough to use it to your advantage
✔️ You will need to show up ready to receive the insights provided
If that sounds agreeable, then let’s get you a seat at this roundtable.
ONLY 6 LIVE SEATS AVAILABLE
Frequently Asked Questions
Who exactly is this roundtable for?
This roundtable is for CPOs and senior product leaders who are responsible for driving strategy and defending roadmap decisions. If you're in the room when bets are made—and expected to justify them—this is built for you.
Will there be opportunities to ask my specific questions?
Yes—in fact, it’s the whole reason you’re signing up. Once you secure your seat, you’ll be given a short questionnaire to fill out with your questions/situation to talk to Bobby about. Make it your hardest question. Remember: if you feel like no one else is probably having this problem, that’s the problem to ask about. Chances are more people will resonate with you than you think and you’ll have the opportunity to get real answers, that will drive real change as a result.
Why is attendance limited to 6?
To make sure every attendee has time to contribute, ask, and be heard. You deserve focused feedback—not another panel where you stay muted.
What if I can’t attend live?
You’ll get access to the full recording after the event. But we strongly recommend attending live if you want to actively participate and shape the discussion.
What is the refund policy?
You can request a full refund up to 3 days before the event. Because seats are limited and highly curated, we can’t offer refunds after that date.
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